PhoneGap and HTML5 - Ad CPM and CPC Calculator

Lately there are a lot of buzz about creating HTML5 PhoneGap applications on Android, iPhone, and Blackberry. I am not a big fan of writing HTML5 phone apps, since I think the HTML5 speed on the phone is still very laggy and slow.

If you have written any jquery mobile websites, you will probably see that the "apps" still feel like web pages whether than apps. It is very easy to tell whether an app is native or written in HTML5 on a phone. Feel free to comment below to let me know if you see any smooth HTML5 phone apps out there.

Anyways, I quickly wrote an app called Ad CPM and CPC Calculator. Below are the screen shots.

Description:


Ads CPM and CPC Calculator is the FIRST advertising calculator that lets you compute eCPC, eCPM, conversion rate, CTR, cost per conversion and campaign cost. You will never need to do tedious hand calculations again.

Ads CPM and CPC Calculator comes with three calculators:
Ad Rate Calculator lets you estimate the campaign cost by CPM and CPC.
Ad Inventory Calculator estimates impression and clicks given the budget.
Ad Spent Summary Calculator computes eCPC, eCPM, conversion rate, CTR, cost per conversion and campaign cost.


Android Market Link:

Download Ads CPM and CPC Calculator


Results:

I think the app is still quite laggy. It probably has to do with jquery mobile. Sometimes, the footer would bounce up or not refreshed probably. When switching through pages, it's not very responsive. You will have to click more than once on rare occasions.

I strongly recommend everyone to go native if possible. The only benefit for using HTML5 is it's fast and you can quickly launch to multiple platforms.